We are a team of results driven software engineers and marketing specialists. We work with businesses that don’t have the resources, knowlege, time, or expertise to devise and execute software strategies to improve or grow their business objectives. Our straightforward, commercially minded approach to everything we do ensures our clients get results that impact their bottom line. We only deliver good work. No compromises.
Unlike traditional consultancies who come in, assess the immediate objectives, and leave the client with a long to-do list and a big invoice - we partner with our clients for the long term. We believe that money is won and lost in this strategy, so we work with our clients to formulate a plan, execute on that plan, and monitor the results to figure out how we need to adjust as a collaborative team. We like seeing our plans in action and our clients succeed - after all, that’s a win-win for all of us isn’t it?
Our clients rely on software for a number of different reasons. For some, it’s their flagship offering to their customers and for others, it’s a set of tools they use to run their business. In both cases, having the RIGHT software is the difference maker in their business.
User interface and user experience design is much more than making things look pretty. We design what it FEELS like for your customers to interact with your business because its their experience with you that leaves a lasting impression (and drives Yelp reviews).
We believe that marketing is a core function to any business. Having the right strategic approach and connecting you with the right customers is the difference between something that looks great and something that generates revenue.
We believe every business should be tracking their success metrics. Whether thats the number of sales, newletter sign-ups, or referrals - gaining insights from that information and developing strategies to improve or adapt accordingly can make all the difference.
Problem: A prepaid mobile brand looking to capture more awareness and market share among millenials wanted to run an experiment to see if going the route of “ecommerce only” would be the right approach for their target audience.
Solution: Build and launch a multi language ecommerce storefront offering the most popular options available. Additionally, develop and deploy a digital and social media marketing strategy.
Outcome: Acquired by actor and investor Ryan Reynolds.
Problem: A lifestyle brand was looking to increase ad revenue on their existing editorially-focused, online magazine while simultaneously increasing their capacity for partnering with other brands wanting to advertise on their platform.
Solution: Create and deploy new ad products on both the mobile and desktop versions of their website. Additionally, setup robust analytics tracking and drive ad placement and rotation changes based on user response and engagement.
Outcome: Ad revenue increase of 238.7%
Problem: A fast-moving startup in the fintech space was looking to take their existing desktop app and make it mobile-friendly. Their goal was to give its customers easy access to features like invoicing and expense tracking while their users are on the move.
Solution: Augment the in-house development team with experience in mobile-first, user-focused best practices. Additionally, develop a strategy for feature releases and provide training for the existing team in the art of mobile web development.
Outcome: A mobile responsive web application which can now be adequately maintained by the in-house development team.
Problem: An automotive pricing and information company wanted to expand the search capabilities of their platform and provide users a rich user experience when looking to buy a used car online. They also wanted to gather information about how their users used their system in order to make data-driven decisions about what features engaged their users. their website for a better overal user experience and ultimately higher conversion rates.
Solution: Build and implement a solution to perform multivariate testing, much in the same way that Amazon does. Work with the product team to understand which issues users are experiencing and build multiple solutions to solve for a given situation based on the specific data inputs. Implement all variations of possible solutions and segment the incoming traffic to test which variant users respond to more favorably.
Outcome: Increase in conversion rates and increase in productivity for the in-house development and product teams.